PALM BEACH GEMS

MOODBOARD

By Umen Production

OVERAL LOOK

/ First Impression

Visuals that immediately sell the luxury, exclusivity, and Palm Beach lifestyle

Cinematic opening scenes, close-up textures, gems catching the light, soft music or ambiance

Mood-focused — meant to feel high-end before even mentioning the product

PRODUCT SHOWCASE

PRODUCT SHOWCASE

Jewelry on hand/neck/velvet

Macro shots of gems, slow motion

“Gem of the Week” vibe

MAKING OF

(IF POSSIBLE)

• Sketches, tools, gem picking

• Setting and polishing

• “From idea to heirloom”

Simple In-Store Content

• 1 product = 1 video

• Chill music, smooth camera moves

• Jewelry in real life:

• Yacht

• Brunch

• Garden or gallery

• Lifestyle luxury, not salesy

• Cars

OFF - STORE SHOOTING

Simple Content, Influencers, Talking Heads

Influencers

• Local luxury faces

• Try-ons, Reels, events

• Stylish, trusted, Palm Beach vibes

Brand Personality & Story

• Introduce Nicole or the voice behind the brand

• The “why” behind Palm Beach Gems: legacy, craftsmanship, exclusivity

• Establishes trust and emotion — positions the brand above basic retail stores

Talking Head

• Nicole or team explains:

• Custom design

• Jewelry tips

• Gifting ideas

• Intimate and confident